The trend towards customization
The trend towards product customization continues relentlessly, especially in the case of vehicles. The result is an ever-increasing number of variants – all the way to batch size 1. The ERP systems currently in use have often grown with the product over decades and can no longer handle this range of variety. In order to further increase the profitability of many variants, the underlying customer decisions must be analyzed. If this is not done, future decisions cannot be made based on data, potentials are not exploited and, in the worst case, optimizations miss the customer’s wishes.
With our interactive variant tree approach we give this lost knowledge back to the business experts. We determine the relevant control mechanisms from the parts lists, identify the variant drivers and enrich these with further sales and technical information. If a part is used in different equipment variants, these are combined at the push of a button. Time dependencies, predecessor-successor relationships, changes in control mechanics and other relevant aspects are clearly displayed. Modern web technologies and powerful pre-processing motivate experts to get to the bottom of weak variants causes directly. A simulation mode enables detailed planning of future products.
In 2016, our solution for a large German automotive group was awarded a prize as “Best Group Solution” for its professional and technical implementation as well as its economic benefits: Already in the first months of productive use of our tool, a double-digit million contribution was saved.
The benefits of our solution are:
- More effective and strategic control of variants
- Better offers for customers
- Cost savings in development and logistics
- Reduced need for storage space